(Pre-Order) "Less Roast, More Origin" Oversized Tee

Not just a mantra, it’s a mindset.

For the ones who chase clarity over comfort. Who believe coffee shouldn't be masked, but revealed. For those quiet moments standing over the kettle, dialing in, tasting again, and again. Because you know that somewhere in that cup is the echo of a place, a climate, a grower’s intent.

This tee isn’t loud. It doesn’t need to be. But it carries weight, literally (280gsm preshrunk cotton, soft yet substantial) and metaphorically. It’s a reminder that in a world that still confuses dark for deep, you’ve chosen transparency. You’ve chosen nuance.

Because roasting less isn’t about doing less. It’s about honoring more. More of the land, more of the hands that picked it, more of the potential locked inside a green bean. It’s about restraint as respect.

Less roast, more origin.
Reveal, not rewrite.

For the best fit, we recommend going by the recommended heights listed. If you’re between 2 sizes, choose the smaller one for a more fitted look or the larger one for a more relaxed fit. For detailed sizing, please refer to the size chart within the carousel.

This is a pre-order and will close on 31st August 2025 with delivery expected for mid-September. Do note that for this pre-order, any orders of the tee will ship separately from coffee orders and any orders placed with coffees will duly be cancelled.

*Model is 175/60 and wearing XL*

Material: 100% 280gsm pre-shrunk cotton
Printing: Digital direct
Sizes: S/M/L/XL/2XL (oversized fit)